You are currently browsing the monthly archive for March 2009.
Are all great ideas born completely out of one’s own independent thoughts? Does creativity solely rely on one’s intelligence? Take a look at Fredrik Haren’s book The Idea Book and you’ll get an answer.
I was lucky enough to get to listen to his talk and got a free copy of that book with his autograph! Wonderful. He mentioned some tips to getting creative ideas. I’d like to share with you two most impressive ones.
Ideas are based on a collection of information. The Idea Book itself is a good proof.
- First, the idea of writing this book came from Blue Ocean Strategy. You’ve got to find a niche market for your own thing.
His books were not sold in the bookstores, interestingly he sold them in the stationery stores as he designed the book in a way that it had half of the pages written with ideas and half with empty spaces, just like a notebook but with great ideas! No one wouldn’t love to buy such a notebook in a stationery store.
- Second, copy from the best.
Take a glimpse at the cover of this book, doesn’t it look like the cover of The Bible? Fredrik was inspired exactly by The Bible. That’s why he designed the cover of his book in that way.
Being creative and generating creative ideas is reachable, it comes from the information we’ve already had and the existing resources around us.
Recent Comments